How Nudji Proposal Alerts Work: Every Trigger Type Explained

Nudge alerts are notifications that fire automatically when Nudji detects a meaningful signal in how your client is engaging with a proposal. Each alert type is tied to a specific behaviour — so when you get one, you know exactly what happened and why it matters.

Every alert type — the 6 engagement alerts below, plus the proactive reminders — is available on Starter and above. Free trial users get all of them during their 7-day trial.

The 6 Engagement Alerts

These fire when your client does something — opens, re-reads, lingers on a page.

1. First Open

Trigger: Your client opens the proposal for the first time.

This is the most important signal — you know the proposal landed and is being reviewed right now. The alert tells you who opened it (by name, if they provided one) and when.

Best action: Send a brief "Let me know if you have any questions" message within the hour. Strike while engagement is fresh.

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2. Reopened

Trigger: The same viewer returns to the proposal after a significant gap since their first visit.

One open could be curiosity. Coming back is intent. The alert includes how long since the first visit — "Acme came back to your proposal, 2 days later."

Best action: This is your best window to push for a call. Ask directly: "I saw you revisited the proposal — happy to walk you through anything."

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3. High Intent

Trigger: The client has returned to the proposal multiple times and spent meaningful time reading it across those sessions.

Nudji's High Intent detection filters out casual glances and identifies genuine deliberation. The alert quantifies what happened: "opened 4 times and spent a significant amount of time reading it."

Best action: Propose a decision call. They've done their reading. A direct "Are you ready to move forward?" is appropriate here.

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4. Multi-Viewer

Trigger: Someone opens the proposal from a different device or network than the original viewer — suggesting the link has been forwarded to a colleague.

A forwarded proposal means your work is being shared internally — that's a strong buying signal. The alert lists all known viewer names.

Best action: Contact your primary contact to offer a group presentation or call to address questions across the team.

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5. Bounce

Trigger: The proposal was opened but the viewer left almost immediately without reading.

A bounce could mean the link was opened by mistake, by a security scanner, or by a gatekeeper who wasn't the intended reader. It could also mean the proposal didn't immediately hook the reader.

Best action: Wait before reaching out. If no other engagement follows after a day or two, consider sending a short personalised note.

Note: Bounce alerts are suppressed for proposals marked as Lost. Re-engagement on a lost proposal always means something — see the Won and Lost Proposals section below.

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6. Deep Read

Trigger: The viewer spent a significant amount of time reading the proposal in a single session.

An extended, uninterrupted read means they're working through the details — pricing, scope, deliverables. They're doing due diligence.

Best action: This is a warm prospect. A follow-up that references what you think they were focused on ("I noticed the scope section tends to raise a few questions — happy to clarify anything") will feel well-timed, not intrusive.

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Proactive Reminders

The six alerts above fire when your client does something. Nudji also watches for the opposite — a deal going quiet — and reminds you before it slips away. These run automatically once a day. There's no cooldown or per-type toggle for them, but they still respect your global email and quiet-hours settings, just like every other alert.

Not Opened

Trigger: You sent a proposal but the client still hasn't opened it after a few days.

Silence isn't always a no — often the email got buried, went to spam, or reached the wrong person. The reminder gives you a reason to resurface it.

Best action: A short, low-pressure nudge: "Just making sure this reached you — happy to resend if it got lost."

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Gone Quiet

Trigger: Your client opened the proposal, then went quiet for several days with no return visit.

Early interest that fades is the most common way deals stall. This reminder catches it while there's still momentum to recover.

Best action: Check in before the deal goes cold: "Wanted to see if you had any questions on the proposal — happy to jump on a quick call."

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Won and Lost Proposals

• Won proposals: All nudges are suppressed — including the proactive reminders. The deal is closed, no follow-up needed.
• Lost proposals: Five of the six engagement alerts (First Open, Reopened, High Intent, Multi-Viewer, Deep Read) fire with re-engagement copy — "Acme came back to a proposal you marked as lost." This is your second chance signal. Bounce is suppressed for lost proposals as it carries no useful signal in that context. The proactive reminders (Not Opened, Gone Quiet) also don't fire for lost deals — there's no point chasing a proposal you've already marked lost.

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Alert Delivery

Alerts are delivered in two places:

1. In-app inbox — the bell icon in your dashboard sidebar. Alerts appear here immediately.
2. Email — sent to the email address on your account. Emails respect your quiet hours and notification preferences.

Pro plan users can also enable browser push notifications.

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Cooldown

To prevent alert fatigue, most alert types have a cooldown period. Once an alert fires for a given proposal and trigger type, it won't fire again until the cooldown window has passed. You can adjust the cooldown in Notification Preferences (Starter and above).