What Is the Nudji Attention Score?
How Nudji measures proposal engagement — view depth, reading time, and return visits combined into one signal.
The Attention Score is a single number — 0 to 100 — that summarises how seriously a client has engaged with your proposal. It removes the guesswork from deciding when and how hard to follow up.
Available on Starter and above.
How the Score Works
The score is built from three signals, each reflecting a different dimension of engagement:
View Depth
How thoroughly the client read the proposal. A client who worked through every page scores higher than one who opened the first page and closed it.
Sessions are combined — if a client read the first half on Monday and the second half on Friday, that full coverage is reflected in the score.
Reading Time
How long the client actually spent reading, across all sessions. Idle time is automatically excluded — the score reflects genuine attention, not a tab left open in the background.
Return Visits
Whether the client came back. A single visit is interesting. Returning to a proposal is a strong signal of genuine consideration.
Score Labels
| Label | What it means |
|---|---|
| None | No meaningful engagement yet |
| Cold | Opened but didn't really read |
| Lukewarm | Some reading, limited depth |
| Warm | Good engagement — worth following up |
| Hot | Strong, sustained engagement — act now |
Tips for Using the Score
- Don't wait for 100. A Warm or Hot score is already a strong signal. Clients who are seriously considering a proposal rarely read every page — they focus on the sections most relevant to them.
- Watch for rising scores. A score that jumps significantly after a second visit is more meaningful than a score that's been flat. You'll get a nudge alert when this happens.
- Score + page heatmap together. The score tells you how much they engaged. The Page Heatmap tells you where they focused.
Still have questions?
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